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The Entrepreneurial Musician with Andrew Hitz

The Entrepreneurial Musician, hosted by former Boston Brass member Andrew Hitz, features interviews with the best and brightest entrepreneurs in the music business today.
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Now displaying: October, 2017
Oct 27, 2017

TEM115: Kristen Sheridan of the Sheridan Studio of Music on Building a Large and Sustainable Teaching Studio, Advocating for Yourself and the Importance of Not Being a Jerk

Kristen Sheridan, one of the premier private studio teachers in the Washington DC area, talks about everything that went into building her sustainable business.

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Want to make more money in the music business? Contact TEM Consulting to learn how to get noticed and to find your audience! Sign up for your free consultation today to see if we are a good fit.

Find out more at: http://www.andrewhitz.com/consulting

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What You'll Learn in TEM115:

  • How when Kristen moved to town she contacted every middle school and high school band director in all of Fairfax County, what she offered in that letter and why only getting one “Yes” out of the 50+ letters sent got her foot in the door which led to the success she enjoys today as a teacher in the area
  • How networking led her to be involved as an artist with both D’Addario and Backun
  • The struggles of being in business while being a people pleaser
  • How to know if you are charging the right amount for your services
  • How she legally structured Sheridan Studio of Music when she launched
  • Where she got a great logo for not much money and how just adding a logo can make a website look really professional
  • How Kristen has figured out that being a DIY-type person doesn’t mean she should try to do everything herself
  • What she uses to keep track of the incoming money for her teaching studio
  • What she would do if she were moving to a new town and wanted to establish a studio and how she would figure out what to charge
  • The importance of just showing up

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Oct 23, 2017

TEM114: Yuri Cataldo Quotes (TEM Short)

Yuri Cataldo, who has had success in many different fields, is the host of the Advance Your Art Podcast.

Quotes:

  • "I was surrounded by gobs of actors, and no one wanted to be a designer, so I had access to all the professors all the time because I was the only person who was excited about it."
  • "So, I actually had the idea for the Bottled Water Company on that very depressing drive back from New Jersey to Indiana. And so it took me about two years to go from that idea to actually launching the company…. In between that time, I was a waiter. I was an adjunct professor in costume design at Indiana University, also in South Bend. I worked for a TV station selling advertisements. I was a sign holder at Verizon Wireless. I did a lot of small, crappy jobs trying to pay the bills and figure out what to do next.”
  • "And it was actually at my job as a TV sales rep where I learned a lot about cold calling sales, what people actually look for, what's interesting, because I spent all my time with small business owners.”
  • "You need to have a reason why reporters will write about you. You could be doing cool shit in your life, but you need a reason at that moment for them to write about it, or nobody cares."
  • "I don't know if I would personally want to do another Kickstarter campaign because it's 30 days of exhaustion. You have to be on it all the time, reaching out to your customers, reaching out to press. Constantly. We redid the SEO for the page all the time, and retested things, but as long as you approach it as, like, 'I'm going to test this out, see how this goes for 24 hours,' and then do it again, and then again, and then again. It's constantly tweaking.”

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Oct 17, 2017

TEM113: Yuri Cataldo of the Advance Your Art Podcast on How to Market With No Budget, Moving On Quickly from a Big Setback and How He Got a Product into the Gift Bags at the Oscars

Yuri Cataldo, host of the Advance Your Art Podcast, shares the story of his wild career path including stops on Broadway, a tech startup and academia.

What You'll Learn:

  • Why the piano, which he no longer plays that much, is the first thing he heads for when creatively stuck
  • How Yuri’s early path included mechanical engineering, journalism and theater and how he kept having the courage to change directions until he found something that worked for him
  • How he was working as a designer on four Broadway shows plus an opera in Los Angeles at the same time when both the 2008 recession and divorce struck at the same time
  • How he came up with his next big idea literally on the drive back home to move back in with his parents which was immediately on the heels of his life turning upside down
  • How it took him two years from between coming up with his big idea and launching it and how he had many crappy jobs in the meantime to pay the bills, all the while working on his idea
  • How one of those crapy jobs led him to learn a lot about sales, which has helped him in every endeavor since then (and how he talked his way into that job with absolutely no experience at all)
  • Why he started selling bottled water that didn’t even exist yet (and why that is common for entrepreneurs and how we can all learn from it)
  • How learning to get press and marketing with no money was born out of necessity
  • Why reporters don’t care about you or your product but really care about the story behind it (and how to use that in your pitch to get coverage)
  • How he raised 2x his goal during an Indiegogo campaign and the important benchmarks to shoot for
  • The origins of Yuri's Advance Your Art podcast and why it has turned into a passion project

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Oct 7, 2017

TEM112: The One Thing Every Musician Must Have

Why every musician in 2017 must have a website and some tips on how to make a great one.

TEM Consulting is running a limited time offer for TEM listeners. Click here to schedule your free consultation today to see if we are a good fit!

What You'll Learn:

  • Why your website is your electronic storefront and why you have to own your own store (and not just rent one on social media)
  • How a website helps you cut through the noise and get found by potential customers
  • Tips to choosing a good URL for your website and where to get one
  • Why checking the availability of URL's and social media handles should be one of the first things you do when brainstorming a new idea
  • The importance of initially developing a website that is a Minimum Viable Product rather than putting it off to make it "perfect"
  • The different platforms you can use to build your own website
  • Solving specific problems for very specific people (your potential customers) through your website and how that can lead to income

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at: 

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 reviews on iTunes by leaving a rating and review (and thanks to everyone who helped me get to 50 ratings!)

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

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