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The Entrepreneurial Musician with Andrew Hitz

The Entrepreneurial Musician, hosted by former Boston Brass member Andrew Hitz, features conversations with the best and brightest entrepreneurs in the music business today.
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Now displaying: November, 2018
Nov 23, 2018

TEM161: Brazilian Blowout Certified Salon

But what if everyone is certified?

***Today's featured Patreon patron is Keith Bjorklund of Bjorklund Reedworks. Check out that link for an example of an effective website, a really good logo and also a great landing page to announce his 2019 Reed Camp.***

What You'll Learn:

  • When you solve problems for people they will always give you money
  • How Sola Salons solves many problems for hair stylists, the fascinating selling points they use to pitch them and how we as musical entrepreneurs can learn from them
  • Why the sheer number of salons that are "Brazilian Blowout Certified" means it is not a very effective differentiator (and how us musicians fall into that same trap)
  • Make sure you are going against the grain with your marketing and not with the 99%

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Executive Producer is Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Nov 6, 2018

TEM160: Music vs. the music business and the seismic shift coming in the industry - A conversation with Matt Oestreicher

Matt Oestreicher is a multi-instrumentalist who is one of the top performers, composers and arrangers in New York City.

What You'll Learn:

  • How 2018 is such an empowering time for artists
  • Why Matt doing so many musical things so well is actually a marketing challenge for him
  • Why how we deal with the human error that occurs in live music applies to being an entrepreneur
  • How the people not on the very front of the stage are frequently the best people to reach out to when trying to build your network
  • Intentional networking and why that's not just waiting to run into people
  • The value of having the audacity to think that you might make it big
  • The fantasies about the music business you have to cut through in order to succeed
  • The difference between music and the music business
  • The proper balance of short-term strategies and long-term strategies and how the proportion of the two should change according to your age and where you are in life
  • Why he decided to release his first album of songs after he turned 40
  • How the barriers to creation and distribution being drastically lowered means that much more competition
  • The seismic shift that the music business has recently experienced and why there is another one coming
  • What it's like working with the likes of Stevie Wonder, Snoop Dogg, Anita Baker and Weird Al Yankovic

Links:

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Executive Producer is Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

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