TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker on the Many Remaining Blue Oceans in the Music Business, Time Management and How Auditionhacker Developed from a Personal Method into a Product
Rob Knopper is a percussionist with the Metropolitan Opera and is the founder of Auditionhacker.
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What You'll Learn in TEM118:
How observing fans at Yes and King Crimson concerts informs how he interacts with the customers on his website
Why he ignored everything else and focused solely on audition prep before winning the job with the Met
How rewarding it was after winning his gig to give himself permission to pursue the other passions in his life that he had been putting off
How getting involved with the Met Orchestra Musician’s website and social media channels showed him it really wasn’t that hard
A recording project he completed that was a textbook example of finding a blue ocean, harnessing passion and the principle of scarcity
The incredibly honest writings he did about his successes and failures with auditions that really resonated with his customer base
Why it is so important to identify exactly who you are writing or speaking to when producing content (and why it is awfully easy when that person is you)
The incredible number of blue oceans there still are in music since we have far fewer specialists than a profession like the medical one
How Auditionhacker went from a personal method to a product as the result of a demonstrated need by potential customers
How he came to partner with Noa Kageyama of The Bulletproof Musician on an online course
How Rob is able to manage his time efficiently and keep his playing at a world class level while maintaining so many entrepreneurial pursuits
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Produced by Andrew Hitz for Pedal Note Media