TEM132: Gavin Chuck and Michael Clayville of Alarm Will Sound on Having Conversations With Your Fans, Creative Collaborations and Sharing Meaningful Experiences With Your Audience (TEM Rewind)
Alarm Will Sound is a 20-piece chamber ensemble that challenges and reshapes musical conventions through performances of music by today's composers.
What You'll Learn:
- How Alarm Will Sound began as a group at Eastman and what has enabled them to survive for so long when most student groups dissolve after college
- The importance of communication and transparency in any group
- Why they rely on a Strong Executive Model rather than a straight up democratic process
- How working as a team in any healthy organization is a moving target as the amount of effort individuals are able to put forth shirts over time
- Why groups like Alarm Will Sound are not only competing for gigs with other ensembles with similar missions but with any artists offering an experience which is literally everyone
- How musicians can learn from dancers and actors who are taught to perform from the moment they are even on the wings of the stage
- The details behind an initiative called Alarm System, where Alarm Will Sound does unconventional collaborates with a variety of musicians
- Their collaboration with one of my favorite groups in the world, Medeski, Martin & Wood
- The group’s overall approach to marketing and branding and how Michael goes about executing it
- Why sharing an experience with your audience at concerts is more important than it’s ever been
Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:
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And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.
Produced by Andrew Hitz