TEM107: Seth Hanes on how to get guest appearances on podcasts and blogs, getting a self-published book to number one on three different Amazon lists and why strategy should always dictate tactics (and not the other way around)

Seth Hanes returns to TEM to tell us all about how he got his book, Break Into the Scene, to #1 on three different Amazon lists.

What You'll Learn:

• The importance of having specific goals when marketing and of having a feedback loop to verify whether what you were doing was productive

• Why strategy should always dictate tactics and not the other way around

• Why the first step should always be identifying a specific problem your product or service will solve for people

• How Seth built an email list (including the hard part - getting the first 100 subscribers!) and how he used it to help launch the book

• The importance of validating an idea or product early in the process to make sure anyone will buy it

• How he was able to get booked as a guest on 10 podcasts and write 10 guest blog posts in conjunction with the book launch

• Gary Vaynerchuk's advice on how to launch a book (which is really easy for anyone to do for no money at all and applies to anything, not just a book)

• Why he writes in his own voice in spite of the occasional critic

• Why the key to marketing yourself as a musician is pushing past the discomfort

Links:

• "Break Into the Scene"
• Seth's blog post on launching his book
• Seth's email
• musiciansguidetohustling.com
• Aaron Campbell's Young Musician's Guide Podcast
• TEM 41: Don't Start with Logistics (TEM Short)
• TEM 101: Noa Kageyama of The Bulletproof Musician on the Rule of Thirds, Building a Huge Email List and What Entrepreneurs Can Learn From Performance Psychology
• Jason Heath's Contrabass Conversations
• Rob Knopper's auditionhacker

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

Corey Brown is the founder of the online bass magazine, No Treble, and worked with Seth Godin to build Squidoo, one of the most visited websites in the history of the internet.

This TEM Short features thoughts on my favorite Corey Brown quotes from TEM105.

Quotes:

• "We spent the summer (and) Seth's goal was to prototype (the website.) I don't know why but the team couldn't really pull together a prototype. So I said 'Well this is really too complicated of an idea to just jump into protyping. This thing has to be architected. That's a skillset he didn't bring me in for but it's a skillset I had."
• "I'm inherently lazy. People don't think of me that way but I look for efficiencies in everything. If we're doing the same thing twice, I'm like 'Okay how do make this so we don't do this twice?'"
• "I didn't see an online magazine for bass players, and there weren't that many of them anyway, but I didn't see one where I thought 'This is what I would want to build'. This was the opportunity to say 'This is the online magazine I think needs to exist and we'll see what happens and we'll see if people agree with me or not."
• "In my mind, if you see an opportunity to connect with someone, you should just go for it."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM105: Corey Brown of No Treble on working with Seth Godin, having the courage to reach out to people you want to meet and launching the world's top online bass magazine

Corey Brown is the founder of the online bass magazine, No Treble, and worked with Seth Godin to build Squidoo, one of the most visited websites in the history of the internet.

What You'll Learn:

• How Corey fell in love with music and ended up majoring in music at North Texas
• How not thriving within the formal structure of college pushed him towards one of his other loves, graphic design
• How he ended up working with Seth Godin to run Squidoo, one of the most frequently visited websites in the world, when they didn't know each other beforehand
• The importance of architecting a website when building it so you have a clear idea of how it is all going to function together
• How he launched No Treble so he would have something waiting for him whenever his run at Squidoo ended
• Why he worried entirely about content and traffic and not about monetization (and the parallels there with launching a podcast)
• How he's monetized No Treble after the fact
• How every time they hit a traffic benchmark at Squidoo Seth Godin challenged them to add a zero as their next goal
• How he came to be in charge of the official Jaco Pastorius website (and why when given the chance to connect with someone you should just reach out)

Links:

• No Treble
• TEM 13: Alan Baylock
• TEM 55: 10x Faster Than You Think (TEM Short)
• TEM 73: Jessica Meyer
• Permission Marketing by Seth Godin
• Unleashing the Ideavirus by Seth Godin
• Purple Cow by Seth Godin
• Tribes by Seth Godin
• Six Pixels of Separation Podcast
• The Starfish and the Spider by Ori Brafman
   

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Things I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

This TEM Short features thoughts on my favorite Dr. John Parks quotes from TEM 103.

Quotes:

• "I wasn't good at this thing, and I wasn't good at this thing, and I was kind of good at this thing and then realized it was really hard. So instead of quitting, I just decided, 'I'm gonna practice my butt off'. And so I did and I started getting a lot better and then I started getting addicted to being better."
• "I think the goal for every teacher is to teach your students to be their own teacher and there's no better way to do that than by listening to recordings of yourself. It's always humbling. No matter how well you are playing, it's always humbling because it never lies to you.”
• "We've recorded several CD's of the percussion ensemble and it's amazing. We get in there to record and the red light goes on and they don't even flinch. You can take really good guys and put them in a recording situation and say you're rolling and all of sudden they (are freaking out.)"

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

TEM103: Dr. John W. Parks IV on building a professional recording studio from scratch, being addicted to getting better and pushing boundaries within a traditional job

Percussionist John Parks talks about the innovative recording studio he has built for the use of his studio at Florida State University.

What You'll Learn:

• How John went from being a piano major in college to being one of the world's best known percussion professor

• How he got "addicted" to getting better and how that fueled his rise in the business

• John talks about the incredible recording studio he has built at Florida State and how he learned just about everything about building it and setting it up through asking questions in forums

• How this recording studio has enabled a number of his students to start businesses offering pre-screening audition recordings for other students

• Why and how John formed an LLC

• What you need to start a recording studio (and it's probably less than you think)

• How they have progressed to making video

• The entrepreneurial skills his students have learned through experiencing this recording project

• A resource John would recommend for young musical entrepreneurs

Links:

• Garnet House Productions Soundcloud Page
• TEM 15: Mike Nickens of The Green Machine
• The Savvy Musician by David Cutler
• The Savvy Music Teacher by David Cutler

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Things I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media