TEM120: Rob Knopper Quotes (TEM Short)

Rob Knopper is a percussionist with the Metropolitan Opera and the founder of Auditionhacker and Percussionhacker.

Quotes:

• "Going to the Yes and King Crimson concerts, it's really interesting to see the type of thing that hooks in fans. I think about that when I do my website stuff. You look around the audience and everyone's wearing a black T-shirt and they all have an album cover on the front. There's all these little inside jokes among the fans, just different little aspects of things that happen in the music that people wanna talk about. It's interesting to think about what hooks people in when they start to become a fan of something, whether it's music or business or anything. I think about that when I'm making my stuff."
• "I just kind of gave myself permission to go explore all the various things I had put to the side for so long."
• "At the time, I was experimenting. I would do something on my site to see if it would work on my personal site. And then, if it didn't work, I would throw it away. If it did work, I would go to the orchestra committee and say, ‘Hey! Let's do this.’”
• "I had an idea. I could (lead an individual student through his audition method), but I could literally change the lives of hundreds, or thousands of people, by offering them solutions or a resource that could help them directly improve their own life as they struggle through the process of becoming a percussionist."
• "When you read entrepreneurial books, and blogs, and listen to podcasts and stuff, you hear people say that you have to understand your audience and you have to survey them and call them…..They say come up with an avatar or choose somebody in your audience who you're writing for."
• "Everybody listening can think about what their specialty is. They still may feel like a student, or they still may feel like a freelancer, but you have a specialty. Everybody has an area of passion, or interest, that is a blue ocean. Until that starts getting filled in, it's wide open for most things."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM119: A heartfelt thank you and the TEM Thanksgiving Challenge

This episode is a heartfelt thank you to all of you for supporting TEM plus a challenge for all TEM listeners.

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker on the many remaining blue oceans in the music business, time management and how Auditionhacker developed from a personal method to a product

Rob Knopper is a percussionist with the Metropolitan Opera and is the founder of Auditionhacker.

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Want to make more money in the music business? Contact TEM Coaching for your free consultation today to see if we are a good fit. Find out more at: http://www.andrewhitz.com/coaching

*****

What You'll Learn in TEM118:

• How observing fans at Yes and King Crimson concerts informs how he interacts with the customers on his website
• Why he ignored everything else and focused solely on audition prep before winning the job with the Met
• How rewarding it was after winning his gig to give himself permission to pursue the other passions in his life that he had been putting off
• How getting involved with the Met Orchestra Musician’s website and social media channels showed him it really wasn’t that hard
• A recording project he completed that was a textbook example of finding a blue ocean, harnessing passion and the principle of scarcity
• The incredibly honest writings he did about his successes and failures with auditions that really resonated with his customer base
• Why it is so important to identify exactly who you are writing or speaking to when producing content (and why it is awfully easy when that person is you)
• The incredible number of blue oceans there still are in music since we have far fewer specialists than a profession like the medical one
• How Auditionhacker went from a personal method to a product as the result of a demonstrated need by potential customers
• How he came to partner with Noa Kageyama of The Bulletproof Musician on an online course
• How Rob is able to manage his time efficiently and keep his playing at a world class level while maintaining so many entrepreneurial pursuits

Links:

• Rob's website
• Auditionhacker
• TEM101: Noa Kageyama of The Bulletproof Musician
• The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
• Getting Things Done: The Art of Stress-Free Productivity by David Allen
• The 4-Hour Work Week by Tim Ferriss
• Teachable
• ConvertKit
• Evernote

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

A Book Report on the New York Times best selling book "Influence" by Dr. Robert Cialdini.

What You'll Learn:

• The Six Principles of Persuasion, how they apply to a musical entrepreneur and six action steps to utilize each principle
  1. The Principle of Reciprocity
  2. The Principle of Scarcity
  3. The Principle of Authority
  4. The Principle of Consistency
  5. The Principle of Liking
  6. The Principle of Consensus

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

TEM116: Kristen Sheridan Quotes (TEM Short)

Kristen Sheridan is the owner of the Sheridan Studio of Music, one of the largest private teaching studios in the Washington, DC area.

Quotes:

• "I sent snail mail letters because it was 2001. I sent snail mail letters with stamps and everything to every middle and high school band director in the county, which there are 23 high schools or something like that, and all the attendant middle schools.”
• “One of my former teachers did say that his rule of thumb was if you had 10% of your studio empty, then you're charging the right amount.”
• "But, I literally just woke up in the morning and was like screwing around online, and looking at my website, and thinking it would look kinda lame. I was like, 'Maybe I should get a logo.’"
• "The other thing is just show up, go to things, go to district band rehearsals. There is more hanging out at district band rehearsals, or all-state band rehearsals, or something. Just go on a Friday in the afternoon or something, just listen and see who's around. Denny (Stokes) always says music is a contact sport, and I love that because it's so true. You have to actually show up and make contact to participate in the sport."
• "When I was in (college) nobody told me that I had to advocate for myself. Looking back on it, I should've known that. Playing six different ensembles at school that's great, but it's not going to help you get any gigs when you're done. So, do what you can to play, and whatever you can play in. But, also look outside the school and get you some gigs."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz