TEM165: A tale of two jewelers

A recent retail experience reminded me of what being on the receiving end of a selfish sales pitch feels like. Here are some thoughts on how we can avoid making people feel that way when we pitch them as musical entrepreneurs.

What You'll Learn:

• A reminder of what it feels like to be on the receiving end of a self-serving sales pitch
• How a bad sales pitch feels like being on a bad date
• A great example of a salesperson playing the long game: trying to not just make a sale but forging a mutually beneficial long-term relationship with a customer
• The importance of a point of differentiation when pitching something successfully so the customer doesn't only fall back to price point as the deciding factor
• The difference between contacting customers with their technical permission (a former customer) versus contacting customers who truly want to hear from you because your communications provide value to them
• Why we can't use bad sales experiences to justify hiding from selling ourselves (because we don't have to do it that way!)
• The value of always prioritizing long-term relationships with fans rather than short-term transactions

Links:

• Influence by Dr. Robert Cialdini
• Yas & Co. Jewelers
• TEM19: Ron Davis

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM164: You are not the customer

It is so easy to forget that we are not the person we are trying to serve!

What You'll Learn:

• Why we sometimes unintentionally end up creating products and marketing to ourselves rather than to our customers
• Why it is vital to learn the "rules" and customs of various social channels before you start plugging yourself there
• You will never meet a customer who thinks your product is as important or vital as you do
• Don't assume everyone knows something about you that you think is obvious
• Some thoughts on optimizing your website and your bio

Links:

• Alarm Will Sound
• TEM3: Alarm Will Sound's Gavin Chuck & Michael Clayville
• TEM Consulting
• The War of Art by Steven Pressfield

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes