TEM110: Jazz-Pop Duo 23rd Hour on treating your band like a startup, pulling off a successful album launch and how to rock an email campaign

TEM110: Jazz-Pop Duo 23rd Hour on treating your band like a startup, pulling off a successful album launch and how to rock an email campaign

23rd Hour is a jazz-pop duo comprised of Sherry-Lynn Lee and George Paolini.

What You'll Learn:

• How this unlikely pair met and ended up working together (Sherry-Lynn had the courage to ask)
• Why they ended up targeting the wine industry by using the #WineWednesday hashtag (and the many benefits that have come from it)
• How they treat their band as a startup
• How they pulled off a successful album release party at a venue and in a city they had never played in before
• The benefits of partnering with a local charity
• How to send a very successful email campaign with much higher than average open rates and click rates
• The importance of knowing your strengths, delegating and using deadlines when you are in a partnership
• How they managed to climb all the way to #10 on the iTunes Jazz Chart through a combination of a little good luck and a lot of calculated, specific actions
• How a physical guest book can be a great tool to getting people to sign up for your mailing list

Links:

• TEM 19: Ron Davis
• TEM 83: John Beder
• The Mockingbird Foundation
• Female Entrepreneur Musician
• DIY Musician Podcast
• Derek Sivers Blog
• Seth Godin Blog
• How to Make It in the New Music Business by Ari Herstand
• Brassy Broadcast Podcast
• Break the Business
• Good to Great by Jim Collins
• Crossing the Chasm by Geoffrey Moore

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm one away!) by leaving a rating and review.

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And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media