TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker on the many remaining blue oceans in the music business, time management and how Auditionhacker developed from a personal method to a product
Rob Knopper is a percussionist with the Metropolitan Opera and is the founder of Auditionhacker.
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What You'll Learn in TEM118:
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How observing fans at Yes and King Crimson concerts informs how he interacts with the customers on his website
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Why he ignored everything else and focused solely on audition prep before winning the job with the Met
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How rewarding it was after winning his gig to give himself permission to pursue the other passions in his life that he had been putting off
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How getting involved with the Met Orchestra Musician’s website and social media channels showed him it really wasn’t that hard
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A recording project he completed that was a textbook example of finding a blue ocean, harnessing passion and the principle of scarcity
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The incredibly honest writings he did about his successes and failures with auditions that really resonated with his customer base
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Why it is so important to identify exactly who you are writing or speaking to when producing content (and why it is awfully easy when that person is you)
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The incredible number of blue oceans there still are in music since we have far fewer specialists than a profession like the medical one
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How Auditionhacker went from a personal method to a product as the result of a demonstrated need by potential customers
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How he came to partner with Noa Kageyama of The Bulletproof Musician on an online course
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How Rob is able to manage his time efficiently and keep his playing at a world class level while maintaining so many entrepreneurial pursuits
Links:
Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:
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Produced by Andrew Hitz for Pedal Note Media