TEM111: Pop-jazz duo 23rd Hour Quotes (TEM Short)

23rd Hour is a jazz-pop duo comprised of Sherry-Lynn Lee and George Paolini.

Quotes:

• "This is the heart of startup land and when you're doing a startup, and Sherry and I have both been in startups at various times, you try everything. Things that work, you keep doing. Things that don't work, you stop doing. You just have to try them and that's what we're doing."
• "But we have this trust and we we are on the same page with where we want things to go and what kind of voice we want to have. So we are able to delegate but also work together and make it seamless."
• "If people aren't careful they might not realize that its a marketing email because it’s so personable and that was our strategy. We wanted it to seem like we were really targeting that person and not just sending out a blast email."
• "The way we do it is we try to take each win that we have and try to push it a little bit further and I think what works really well is when you position yourself as the underdog that just needs a little push to get to the next level."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

TEM110: Jazz-Pop Duo 23rd Hour on treating your band like a startup, pulling off a successful album launch and how to rock an email campaign

23rd Hour is a jazz-pop duo comprised of Sherry-Lynn Lee and George Paolini.

What You'll Learn:

• How this unlikely pair met and ended up working together (Sherry-Lynn had the courage to ask)
• Why they ended up targeting the wine industry by using the #WineWednesday hashtag (and the many benefits that have come from it)
• How they treat their band as a startup
• How they pulled off a successful album release party at a venue and in a city they had never played in before
• The benefits of partnering with a local charity
• How to send a very successful email campaign with much higher than average open rates and click rates
• The importance of knowing your strengths, delegating and using deadlines when you are in a partnership
• How they managed to climb all the way to #10 on the iTunes Jazz Chart through a combination of a little good luck and a lot of calculated, specific actions
• How a physical guest book can be a great tool to getting people to sign up for your mailing list

Links:

• TEM 19: Ron Davis
• TEM 83: John Beder
• The Mockingbird Foundation
• Female Entrepreneur Musician
• DIY Musician Podcast
• Derek Sivers Blog
• Seth Godin Blog
• How to Make It in the New Music Business by Ari Herstand
• Brassy Broadcast Podcast
• Break the Business
• Good to Great by Jim Collins
• Crossing the Chasm by Geoffrey Moore

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm one away!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Spotted Online is a new TEM episode format featuring thought-provoking articles pertaining to all aspects of being a successful musical entrepreneur.

Today's Featured Articles:

• "Entropy: Why Life Always Seems to Get More Complicated" by James Clear
• "Did you publish?" by Seth Godin
• "How to Tap into What Really Motivates You" by Daniel Pink

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Seth Hanes is a horn player, digital marketer and author of "Break into the Scene: A Musician's Guide to Making Connections, Creating Opportunities, and Launching a Career".

This TEM Short features thoughts on my favorite Seth Hanes quotes from TEM 107.

Quotes:

• "The tactics don't dictate the strategy. The strategy should dictate the tactics."
• "I think the first step that anyone should take, before they do anything...don't make a Facebook page, don't even make a website, don't do anything. The first thing you should do is first figure out what is the product or service that you have that solves an actual problem that people have? You have to identify a problem that you can solve."
• "That's how I got on all of these (podcasts and blogs.) How can I be even kind of useful to this person? That's how I did that. And it cost me zero dollars."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm only two away!) by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz