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The Entrepreneurial Musician with Andrew Hitz

The Entrepreneurial Musician, hosted by former Boston Brass member Andrew Hitz, features interviews with the best and brightest entrepreneurs in the music business today.
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Now displaying: Category: music business
Nov 29, 2017

TEM120: Rob Knopper Quotes (TEM Short)

Rob Knopper is a percussionist with the Metropolitan Opera and the founder of Auditionhacker and Percussionhacker.

Quotes:

  • "Going to the Yes and King Crimson concerts, it's really interesting to see the type of thing that hooks in fans. I think about that when I do my website stuff. You look around the audience and everyone's wearing a black T-shirt and they all have an album cover on the front. There's all these little inside jokes among the fans, just different little aspects of things that happen in the music that people wanna talk about. It's interesting to think about what hooks people in when they start to become a fan of something, whether it's music or business or anything. I think about that when I'm making my stuff."
  • "I just kind of gave myself permission to go explore all the various things I had put to the side for so long."
  • "At the time, I was experimenting. I would do something on my site to see if it would work on my personal site. And then, if it didn't work, I would throw it away. If it did work, I would go to the orchestra committee and say, ‘Hey! Let's do this.’”
  • "I had an idea. I could (lead an individual student through his audition method), but I could literally change the lives of hundreds, or thousands of people, by offering them solutions or a resource that could help them directly improve their own life as they struggle through the process of becoming a percussionist."
  • "When you read entrepreneurial books, and blogs, and listen to podcasts and stuff, you hear people say that you have to understand your audience and you have to survey them and call them…..They say come up with an avatar or choose somebody in your audience who you're writing for."
  • "Everybody listening can think about what their specialty is. They still may feel like a student, or they still may feel like a freelancer, but you have a specialty. Everybody has an area of passion, or interest, that is a blue ocean. Until that starts getting filled in, it's wide open for most things."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Nov 24, 2017

TEM119: A Heartfelt Thank You and the TEM Thanksgiving Challenge

This episode is a heartfelt thank you to all of you for supporting TEM plus a challenge for all TEM listeners.

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Nov 14, 2017

TEM118: Rob Knopper of the Metropolitan Opera and Auditionhacker on the Many Remaining Blue Oceans in the Music Business, Time Management and How Auditionhacker Developed from a Personal Method into a Product

Rob Knopper is a percussionist with the Metropolitan Opera and is the founder of Auditionhacker.

*****Want to make more money in the music business? Set up your free consultation today with TEM Consulting to see if we are a good fit. Find out more at: http://www.andrewhitz.com/consulting*****

What You'll Learn in TEM118:

  • How observing fans at Yes and King Crimson concerts informs how he interacts with the customers on his website
  • Why he ignored everything else and focused solely on audition prep before winning the job with the Met
  • How rewarding it was after winning his gig to give himself permission to pursue the other passions in his life that he had been putting off
  • How getting involved with the Met Orchestra Musician’s website and social media channels showed him it really wasn’t that hard
  • A recording project he completed that was a textbook example of finding a blue ocean, harnessing passion and the principle of scarcity
  • The incredibly honest writings he did about his successes and failures with auditions that really resonated with his customer base
  • Why it is so important to identify exactly who you are writing or speaking to when producing content (and why it is awfully easy when that person is you)
  • The incredible number of blue oceans there still are in music since we have far fewer specialists than a profession like the medical one
  • How Auditionhacker went from a personal method to a product as the result of a demonstrated need by potential customers
  • How he came to partner with Noa Kageyama of The Bulletproof Musician on an online course
  • How Rob is able to manage his time efficiently and keep his playing at a world class level while maintaining so many entrepreneurial pursuits

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Nov 11, 2017

A Book Report on the New York Times best selling book "Influence" by Dr. Robert Cialdini.

What You'll Learn:

  • The Six Principles of Persuasion, how they apply to a musical entrepreneur and six action steps to utilize each principle
    1. The Principle of Reciprocity
    2. The Principle of Scarcity
    3. The Principle of Authority
    4. The Principle of Consistency
    5. The Principle of Liking
    6. The Principle of Consensus

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Nov 1, 2017

TEM116: Kristen Sheridan Quotes (TEM Short)

Kristen Sheridan is the owner of the Sheridan Studio of Music, one of the largest private teaching studios in the Washington, DC area.

Quotes:

  • "I sent snail mail letters because it was 2001. I sent snail mail letters with stamps and everything to every middle and high school band director in the county, which there are 23 high schools or something like that, and all the attendant middle schools.”
  • “One of my former teachers did say that his rule of thumb was if you had 10% of your studio empty, then you're charging the right amount.”
  • "But, I literally just woke up in the morning and was like screwing around online, and looking at my website, and thinking it would look kinda lame. I was like, 'Maybe I should get a logo.’"
  • "The other thing is just show up, go to things, go to district band rehearsals. There is more hanging out at district band rehearsals, or all-state band rehearsals, or something. Just go on a Friday in the afternoon or something, just listen and see who's around. Denny (Stokes) always says music is a contact sport, and I love that because it's so true. You have to actually show up and make contact to participate in the sport."
  • "When I was in (college) nobody told me that I had to advocate for myself. Looking back on it, I should've known that. Playing six different ensembles at school that's great, but it's not going to help you get any gigs when you're done. So, do what you can to play, and whatever you can play in. But, also look outside the school and get you some gigs."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Oct 27, 2017

TEM115: Kristen Sheridan of the Sheridan Studio of Music on Building a Large and Sustainable Teaching Studio, Advocating for Yourself and the Importance of Not Being a Jerk

Kristen Sheridan, one of the premier private studio teachers in the Washington DC area, talks about everything that went into building her sustainable business.

-----

Want to make more money in the music business? Contact TEM Consulting to learn how to get noticed and to find your audience! Sign up for your free consultation today to see if we are a good fit.

Find out more at: http://www.andrewhitz.com/consulting

-----

What You'll Learn in TEM115:

  • How when Kristen moved to town she contacted every middle school and high school band director in all of Fairfax County, what she offered in that letter and why only getting one “Yes” out of the 50+ letters sent got her foot in the door which led to the success she enjoys today as a teacher in the area
  • How networking led her to be involved as an artist with both D’Addario and Backun
  • The struggles of being in business while being a people pleaser
  • How to know if you are charging the right amount for your services
  • How she legally structured Sheridan Studio of Music when she launched
  • Where she got a great logo for not much money and how just adding a logo can make a website look really professional
  • How Kristen has figured out that being a DIY-type person doesn’t mean she should try to do everything herself
  • What she uses to keep track of the incoming money for her teaching studio
  • What she would do if she were moving to a new town and wanted to establish a studio and how she would figure out what to charge
  • The importance of just showing up

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Oct 23, 2017

TEM114: Yuri Cataldo Quotes (TEM Short)

Yuri Cataldo, who has had success in many different fields, is the host of the Advance Your Art Podcast.

Quotes:

  • "I was surrounded by gobs of actors, and no one wanted to be a designer, so I had access to all the professors all the time because I was the only person who was excited about it."
  • "So, I actually had the idea for the Bottled Water Company on that very depressing drive back from New Jersey to Indiana. And so it took me about two years to go from that idea to actually launching the company…. In between that time, I was a waiter. I was an adjunct professor in costume design at Indiana University, also in South Bend. I worked for a TV station selling advertisements. I was a sign holder at Verizon Wireless. I did a lot of small, crappy jobs trying to pay the bills and figure out what to do next.”
  • "And it was actually at my job as a TV sales rep where I learned a lot about cold calling sales, what people actually look for, what's interesting, because I spent all my time with small business owners.”
  • "You need to have a reason why reporters will write about you. You could be doing cool shit in your life, but you need a reason at that moment for them to write about it, or nobody cares."
  • "I don't know if I would personally want to do another Kickstarter campaign because it's 30 days of exhaustion. You have to be on it all the time, reaching out to your customers, reaching out to press. Constantly. We redid the SEO for the page all the time, and retested things, but as long as you approach it as, like, 'I'm going to test this out, see how this goes for 24 hours,' and then do it again, and then again, and then again. It's constantly tweaking.”

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Oct 17, 2017

TEM113: Yuri Cataldo of the Advance Your Art Podcast on How to Market With No Budget, Moving On Quickly from a Big Setback and How He Got a Product into the Gift Bags at the Oscars

Yuri Cataldo, host of the Advance Your Art Podcast, shares the story of his wild career path including stops on Broadway, a tech startup and academia.

What You'll Learn:

  • Why the piano, which he no longer plays that much, is the first thing he heads for when creatively stuck
  • How Yuri’s early path included mechanical engineering, journalism and theater and how he kept having the courage to change directions until he found something that worked for him
  • How he was working as a designer on four Broadway shows plus an opera in Los Angeles at the same time when both the 2008 recession and divorce struck at the same time
  • How he came up with his next big idea literally on the drive back home to move back in with his parents which was immediately on the heels of his life turning upside down
  • How it took him two years from between coming up with his big idea and launching it and how he had many crappy jobs in the meantime to pay the bills, all the while working on his idea
  • How one of those crapy jobs led him to learn a lot about sales, which has helped him in every endeavor since then (and how he talked his way into that job with absolutely no experience at all)
  • Why he started selling bottled water that didn’t even exist yet (and why that is common for entrepreneurs and how we can all learn from it)
  • How learning to get press and marketing with no money was born out of necessity
  • Why reporters don’t care about you or your product but really care about the story behind it (and how to use that in your pitch to get coverage)
  • How he raised 2x his goal during an Indiegogo campaign and the important benchmarks to shoot for
  • The origins of Yuri's Advance Your Art podcast and why it has turned into a passion project

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 75 ratings at iTunes by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Oct 7, 2017

TEM112: The One Thing Every Musician Must Have

Why every musician in 2017 must have a website and some tips on how to make a great one.

TEM Consulting is running a limited time offer for TEM listeners. Click here to schedule your free consultation today to see if we are a good fit!

What You'll Learn:

  • Why your website is your electronic storefront and why you have to own your own store (and not just rent one on social media)
  • How a website helps you cut through the noise and get found by potential customers
  • Tips to choosing a good URL for your website and where to get one
  • Why checking the availability of URL's and social media handles should be one of the first things you do when brainstorming a new idea
  • The importance of initially developing a website that is a Minimum Viable Product rather than putting it off to make it "perfect"
  • The different platforms you can use to build your own website
  • Solving specific problems for very specific people (your potential customers) through your website and how that can lead to income

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at: 

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 reviews on iTunes by leaving a rating and review (and thanks to everyone who helped me get to 50 ratings!)

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Sep 29, 2017

TEM111: Pop-Jazz Duo 23rd Hour Quotes (TEM Short)

23rd Hour is a jazz-pop duo comprised of Sherry-Lynn Lee and George Paolini.

Quotes:

  • "This is the heart of startup land and when you're doing a startup, and Sherry and I have both been in startups at various times, you try everything. Things that work, you keep doing. Things that don't work, you stop doing. You just have to try them and that's what we're doing."
  • "But we have this trust and we we are on the same page with where we want things to go and what kind of voice we want to have. So we are able to delegate but also work together and make it seamless."
  • "If people aren't careful they might not realize that its a marketing email because it’s so personable and that was our strategy. We wanted it to seem like we were really targeting that person and not just sending out a blast email."
  • "The way we do it is we try to take each win that we have and try to push it a little bit further and I think what works really well is when you position yourself as the underdog that just needs a little push to get to the next level."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Thanks to everyone who helped me get to my goal of 50 ratings on iTunes! I appreciate it very much!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Sep 21, 2017

TEM110: Jazz-Pop Duo 23rd Hour on Treating Your Band Like a Startup, Pulling Off a Successful Album Launch and How to Rock an Email Campaign

23rd Hour is a jazz-pop duo comprised of Sherry-Lynn Lee and George Paolini.

What You'll Learn:

  • How this unlikely pair met and ended up working together (Sherry-Lynn had the courage to ask)
  • Why they ended up targeting the wine industry by using the #WineWednesday hashtag (and the many benefits that have come from it)
  • How they treat their band as a startup
  • How they pulled off a successful album release party at a venue and in a city they had never played in before
  • The benefits of partnering with a local charity
  • How to send a very successful email campaign with much higher than average open rates and click rates
  • The importance of knowing your strengths, delegating and using deadlines when you are in a partnership
  • How they managed to climb all the way to #10 on the iTunes Jazz Chart through a combination of a little good luck and a lot of calculated, specific actions
  • How a physical guest book can be a great tool to getting people to sign up for your mailing list

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm one away!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Sep 15, 2017

Spotted Online is a new TEM episode format featuring thought-provoking articles pertaining to all aspects of being a successful musical entrepreneur.

Today's Featured Articles:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz for Pedal Note Media

Sep 6, 2017

Seth Hanes is a horn player, digital marketer and author of "Break into the Scene: A Musician's Guide to Making Connections, Creating Opportunities, and Launching a Career".

This TEM Short features thoughts on my favorite Seth Hanes quotes from TEM 107.

Quotes:

  • "The tactics don't dictate the strategy. The strategy should dictate the tactics."
  • "I think the first step that anyone should take, before they do anything...don't make a Facebook page, don't even make a website, don't do anything. The first thing you should do is first figure out what is the product or service that you have that solves an actual problem that people have? You have to identify a problem that you can solve."
  • "That's how I got on all of these (podcasts and blogs.) How can I be even kind of useful to this person? That's how I did that. And it cost me zero dollars."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm only two away!) by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Aug 30, 2017

TEM 107: Seth Hanes on How to Get Guest Appearances on Podcasts and Blogs, Getting a Self-Published Book to Number One on Three Different Amazon Lists and Why Strategy Should Always Dictate Tactics (and Not the Other Way Around)

Seth Hanes returns to TEM to tell us all about how he got his book, Break Into the Scene, to #1 on three different Amazon lists.

What You'll Learn:

  • The importance of having specific goals when marketing and of having a feedback loop to verify whether what you were doing was productive

  • Why strategy should always dictate tactics and not the other way around

  • Why the first step should always be identifying a specific problem your product or service will solve for people

  • How Seth built an email list (including the hard part - getting the first 100 subscribers!) and how he used it to help launch the book

  • The importance of validating an idea or product early in the process to make sure anyone will buy it

  • How he was able to get booked as a guest on 10 podcasts and write 10 guest blog posts in conjunction with the book launch

  • Gary Vaynerchuk's advice on how to launch a book (which is really easy for anyone to do for no money at all and applies to anything, not just a book)

  • Why he writes in his own voice in spite of the occasional critic

  • Why the key to marketing yourself as a musician is pushing past the discomfort

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Lessons I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

Aug 24, 2017

Corey Brown is the founder of the online bass magazine, No Treble, and worked with Seth Godin to build Squidoo, one of the most visited websites in the history of the internet.

This TEM Short features thoughts on my favorite Corey Brown quotes from TEM 105.

Quotes:

  • "We spent the summer (and) Seth's goal was to prototype (the website.) I don't know why but the team couldn't really pull together a prototype. So I said 'Well this is really too complicated of an idea to just jump into protyping. This thing has to be architected. That's a skillset he didn't bring me in for but it's a skillset I had."
  • "I'm inherently lazy. People don't think of me that way but I look for efficiencies in everything. If we're doing the same thing twice, I'm like 'Okay how do make this so we don't do this twice?'"
  • "I didn't see an online magazine for bass players, and there weren't that many of them anyway, but I didn't see one where I thought 'This is what I would want to build'. This was the opportunity to say 'This is the online magazine I think needs to exist and we'll see what happens and we'll see if people agree with me or not."
  • "In my mind, if you see an opportunity to connect with someone, you should just go for it."

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

Aug 18, 2017

TEM 105: Corey Brown of No Treble on Working with Seth Godin, Having the Courage to Reach Out to People You Want to Meet and Launching the World's Top Online Bass Magazine

Corey Brown is the founder of the online bass magazine, No Treble, and worked with Seth Godin to build Squidoo, one of the most visited websites in the history of the internet.

What You'll Learn:

  • How Corey fell in love with music and ended up majoring in music at North Texas
  • How not thriving within the formal structure of college pushed him towards one of his other loves, graphic design
  • How he ended up working with Seth Godin to run Squidoo, one of the most frequently visited websites in the world, when they didn't know each other beforehand
  • The importance of architecting a website when building it so you have a clear idea of how it is all going to function together
  • How he launched No Treble so he would have something waiting for him whenever his run at Squidoo ended
  • Why he worried entirely about content and traffic and not about monetization (and the parallels there with launching a podcast)
  • How he's monetized No Treble after the fact
  • How every time they hit a traffic benchmark at Squidoo Seth Godin challenged them to add a zero as their next goal
  • How he came to be in charge of the official Jaco Pastorius website (and why when given the chance to connect with someone you should just reach out)

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Things I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

Aug 11, 2017

This TEM Short features thoughts on my favorite Dr. John Parks quotes from TEM 103.

Quotes:

  • "I wasn't good at this thing, and I wasn't good at this thing, and I was kind of good at this thing and then realized it was really hard. So instead of quitting, I just decided, 'I'm gonna practice my butt off'. And so I did and I started getting a lot better and then I started getting addicted to being better."
  • "I think the goal for every teacher is to teach your students to be their own teacher and there's no better way to do that than by listening to recordings of yourself. It's always humbling. No matter how well you are playing, it's always humbling because it never lies to you.”
  • "We've recorded several CD's of the percussion ensemble and it's amazing. We get in there to record and the red light goes on and they don't even flinch. You can take really good guys and put them in a recording situation and say you're rolling and all of sudden they (are freaking out.)"

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

 

Aug 3, 2017

TEM 103: Dr. John W. Parks IV on Building a Professional Recording Studio from Scratch, Being Addicted to Getting Better and Pushing Boundaries Within a Traditional Job

Percussionist John Parks talks about the innovative recording studio he has built for the use of his studio at Florida State University.

What You'll Learn:

  • How John went from being a piano major in college to being one of the world's best known percussion professor

  • How he got "addicted" to getting better and how that fueled his rise in the business

  • John talks about the incredible recording studio he has built at Florida State and how he learned just about everything about building it and setting it up through asking questions in forums

  • How this recording studio has enabled a number of his students to start businesses offering pre-screening audition recordings for other students

  • Why and how John formed an LLC

  • What you need to start a recording studio (and it's probably less than you think)

  • How they have progressed to making video

  • The entrepreneurial skills his students have learned through experiencing this recording project

  • A resource John would recommend for young musical entrepreneurs

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

Don't miss the debut of the TEM Newsletter! Sign up to receive a free copy of 7 Things I Learned from the First 100 Episodes of TEM.

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

Jul 28, 2017

This TEM Short is in response to my conversation with The Bulletproof Musician's Noa Kageyama in TEM 101 where he spoke about the power of embracing the process.

"(Music) was a craft that I needed to work on every day to get better at and even now in other things I do, I'm always really kind of geeked out most about the process of getting better at something, sometimes even more than the activity or the craft itself. I think engaging in this continual improvement process is what really intrigues me."

—Noa Kageyama of The Bulletproof Musician

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

 

Jul 22, 2017

TEM 101: Noa Kageyama of the Bulletproof Musician on the Rule of Thirds, Building a Huge Email List and What Entrepreneurs Can Learn From Performance Psychology

Noa Kageyama of The Juilliard School and The Bulletproof Musician talks about being a musical entrepreneur and what we can learn from performance psychology.

What You'll Learn:

  • The details of Noa's fascinating journey through the music journey which included moving to Japan at a young age for six months to study with Dr. Shinichi Suzuki
  • How his desire to get out of orchestra at Oberlin led him to getting a double major in psychology
  • How he built such a great (and popular) website
  • How a friend challenged him to question whether he was approaching his music as a hobby or a profession
  • The importance of promoting yourself in a way that feels good to you and his advice on how to get comfortable promoting yourself
  • How his website and all of his online offerings have morphed over time
  • Noa's advice on getting comfortable with marketing yourself
  • How the Rule of Thirds keeps you focused on the people ready to hear your message
  • How long his average blog post takes to create
  • What as entrepreneurs we can learn from performance psychology
  • How he has built an email list of over 32,000 people
  • The advice Noa would give to a musical entrepreneur who is looking to branch out from "just" teaching or performing

Favorite Quotes:

  • "(Music) was a craft that I needed to work on every day to get better at and even now in other things I do, I'm always really kind of geeked out most about the process of getting better at something, sometimes even more than the activity or the craft itself. I think engaging in this continual improvement process is what really intrigues me."

  • "You have to find a way to market that feels right to you, that feels good to you. Like you're doing a service, not trying to take people's money away from them and cheat them in some way."

  • "The world doesn't become a better place by you hiding what it is that you can contribute."
  • "If you're not interested in promoting yourself, stay in your $#@%ing basement." (—Ben Folds)

Links:

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

 

Jul 11, 2017

 

I can't believe it but TEM has hit its 100th episode! Tens of thousands of downloads in 77 countries and all 50 states. That's hard to wrap my head around!

A huge thank you to everyone who has listened, commented, shared TEM with a friend, supported me through Patreon or in some other way helped to make the podcast a success. Also, to our producers and interns at Pedal Note Media, you guys rock!

And of course thank you to the incredible guests who have all donated their time to being interviewed. Turns out the most successful people in the music business are incredibly busy so it really is a sacrifice for them to carve out an hour for some tuba player to grill them about their career path. If you had told a younger me the list of people I would someday interview I would have told you you were nuts!

Even though it is a crazy amount of work, I'm having a blast doing this so no plans to stop any time soon. Here's to the next 100!

Topics Covered:

 

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

Jun 28, 2017

A Book Report (with the help of rock star co-host Dr. Joanna Hersey) on Roy Baumeister's Willpower: Rediscovering the Greatest Human Strength.

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media

Jun 22, 2017

This TEM Short is in response to my conversation with 21CM's Mark Rabideau in TEM 97.

Mark spoke about being curious about not just the world we do live in, but the world you'd like to live in which head my head spinning in a good way!

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

Jun 18, 2017

Seth Godin spoke to Juilliard students about the state of today's music business and what it takes to succeed and he has graciously allowed me to transcribe it and offer it to the TEM audience as a free ebook.

Click here to get your free copy of Seth Godin: Live at Carnegie Hall from TEM Books

Seth gave a predictably mind-blowing talk and every single musician in the world needs to hear what he had to say.

Follow TEM on Instagram and Twitter

TEM is produced by Joey Santillo for Pedal Note Media

Jun 15, 2017

Mark Rabideau of 21CM speaks about finding your own unique path and the skills needed to do that.

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

You can help me reach two specific goals I've set for myself:

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show:  https://www.patreon.com/tempodcast

2. Help me get to my goal of 50 ratings at iTunes (I'm at 41 currently so getting close!) by leaving a rating and review.

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo

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