TEM101: Noa Kageyama of The Bulletproof Musician on the rule of thirds, building a huge email list and what entrepreneurs can learn from performance psychology

TEM 101: Noa Kageyama of the Bulletproof Musician on the Rule of Thirds, Building a Huge Email List and What Entrepreneurs Can Learn From Performance Psychology

Noa Kageyama of The Juilliard School and The Bulletproof Musician talks about being a musical entrepreneur and what we can learn from performance psychology.

What You'll Learn:

• The details of Noa's fascinating journey through the music journey which included moving to Japan at a young age for six months to study with Dr. Shinichi Suzuki
• How his desire to get out of orchestra at Oberlin led him to getting a double major in psychology
• How he built such a great (and popular) website
• How a friend challenged him to question whether he was approaching his music as a hobby or a profession
• The importance of promoting yourself in a way that feels good to you and his advice on how to get comfortable promoting yourself
• How his website and all of his online offerings have morphed over time
• Noa's advice on getting comfortable with marketing yourself
• How the Rule of Thirds keeps you focused on the people ready to hear your message
• How long his average blog post takes to create
• What as entrepreneurs we can learn from performance psychology
• How he has built an email list of over 32,000 people
• The advice Noa would give to a musical entrepreneur who is looking to branch out from "just" teaching or performing

Favorite Quotes:

• "(Music) was a craft that I needed to work on every day to get better at and even now in other things I do, I'm always really kind of geeked out most about the process of getting better at something, sometimes even more than the activity or the craft itself. I think engaging in this continual improvement process is what really intrigues me."

• "You have to find a way to market that feels right to you, that feels good to you. Like you're doing a service, not trying to take people's money away from them and cheat them in some way."

• "The world doesn't become a better place by you hiding what it is that you can contribute."

• "If you're not interested in promoting yourself, stay in your $#@%ing basement." (—Ben Folds)

Links:

• Noa's Bulletproof Musician Blog

• Seth Godin's Blog 

• Crush It by Gary Vaynerchuk 

• TEM 63: The Number One Trap for Artists (TEM Short) 

• The War of Art by Steven Pressfield

• The Marshmellow Challenge

• The Lean Startup by Eric Ries

• $100 Startup by Chris Guillebeau

• Just Start by Leonard A. Schlesinger

• Marketing Secrets of the Grateful Dead by David Meerman Scott

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

1. Help me get to my goal of $50 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. Help me get to my goal of 50 ratings at iTunes (I'm really close!) by leaving a rating and review.

Follow TEM on Instagram and Twitter and Facebook

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Joey Santillo for Pedal Note Media