TEM172: Don't wait until it is too late (TEM Short)

After losing my mentor, Sam Pilafian, last week, a plea to all of us to not put things off until a tomorrow that may never come.

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM171: Delivering the right message to the right audience and using technology to empower musicians - A conversation with NoteFlight's John Mlynczak

John Mlynczak is the Managing Director of NoteFlight.

What You'll Learn:

• The most spectacular mispronunciation of his last name (which then became his nickname in college)
• How an experience in college showed John the powerful role that technology can play in helping musicians
• The challenge of getting technology into the hands of teachers
• How NoteFlight started with the assumption that people are going to arrange music no matter what so how can publishers make that easier for people
• Why you can't resist innovation
• Whether NoteFlight mainly targets teachers who have already embraced technology, the ones who have not or somewhere in between
• How NoteFlight found a niche that needed filling in the music notation software world
• The complete technical remake NoteFlight had to do just a few years ago
• The importance of getting the right message to the right audience in as clean and concise manner as possible
• Why all pitches must have a CTA

Links:

• http://johnmlynczak.com/
• https://www.noteflight.com/

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM170: Should a project speed up or slow down (TEM Short)

The danger is getting caught in the middle.

What You'll Learn:

• How to avoid getting caught in the middle on projects
• The benefits of speeding up a project
• The benefits of slowing down a project
• A reminder that time is a zero sum game and any time you are saying yes to anything you are by definition saying no to other things
• Why we should apply the Pareto Principle to any given project or our portfolio careers in general
• A great idea from Seth Godin on how to handle a project that's stalled

Links:

• Akimbo by Seth Godin

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM169: Thinking of hiring a PR firm? Listen to this first!

Why so many PR firms are a complete waste of money for musicians.

What You’ll Learn:

• Why you should never subscribe someone to an email list without their permission
• How many PR firms boast about how many people will receive your pitch when those numbers frequently include people who literally have no use for your product and never possibly could
• While cold emailing LinkedIn contacts is technically allowed it still isn’t a good idea that will get you any real results
• How doing literally five minutes of research can be the difference between a great pitch email and a terrible one (and how few PR firms even bother to do it!)

Links:

• Permission Marketing by Seth Godin
• TEM126: Cathy Heller

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM168: Founding a youth orchestra when you're still young enough to play in one: A conversation with Marquise Bradley

Marquise Bradley is the co-founder of the Center City Chamber Orchestra and Principal Clarinetist of the Philadelphia Youth Orchestra.

What You'll Learn:

• Where Marquise and his friends got the idea to start the Center City Chamber Orchestra
• What gave them the follow-through to execute such a big idea
• The biggest challenge moving forward for the organization
• His thoughts on how we can make the classical music concert going experience more inclusive
• What his reaction was when it was pointed out to him at a young man that most people in a symphony orchestra don't look like him

Links:

• Instagram: @marq.bradley
• His Facebook
• Instagram: @cccorch
• CCCO's Facebook

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM167: It's all about frequency (TEM Short)

"Habits form based on frequency, not time."

—James Clear from his new book, Atomic Habits

What You'll Learn:

• The power of identity
• The benefits of easily attainable goals like doing one push-up a day
• Why frequency of a habit is much more important than total time spent
• A lesson we've all learned in the practice room that applies to everything in life

Links:

• Atomic Habits by James Clear

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM166: Booking a $25K tour and building lifelong connections with fans through house concerts: A conversation with Shannon Curtis

Shannon Curtis is an artist and the author of No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour.

What You’ll Learn:

• How Shannon booked her first ever house concert
• How she initially used house concerts to fill in dates on her tours which were usually heavier on weekends and lighter during the week
• Why house concerts lead to meaningful and long-lasting connections with your fans
• The success of her pop-up stores at house concerts
• The importance of having an email list and why newsletters are so important
• Why she decided to self-publish her book

Links:

• No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour by Shannon Curtis
• shannoncurtis.net
• Misfit Stars
• Ego is the Enemy by Ryan Holiday

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM165: A tale of two jewelers

A recent retail experience reminded me of what being on the receiving end of a selfish sales pitch feels like. Here are some thoughts on how we can avoid making people feel that way when we pitch them as musical entrepreneurs.

What You'll Learn:

• A reminder of what it feels like to be on the receiving end of a self-serving sales pitch
• How a bad sales pitch feels like being on a bad date
• A great example of a salesperson playing the long game: trying to not just make a sale but forging a mutually beneficial long-term relationship with a customer
• The importance of a point of differentiation when pitching something successfully so the customer doesn't only fall back to price point as the deciding factor
• The difference between contacting customers with their technical permission (a former customer) versus contacting customers who truly want to hear from you because your communications provide value to them
• Why we can't use bad sales experiences to justify hiding from selling ourselves (because we don't have to do it that way!)
• The value of always prioritizing long-term relationships with fans rather than short-term transactions

Links:

• Influence by Dr. Robert Cialdini
• Yas & Co. Jewelers
• TEM19: Ron Davis

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM164: You are not the customer

It is so easy to forget that we are not the person we are trying to serve!

What You'll Learn:

• Why we sometimes unintentionally end up creating products and marketing to ourselves rather than to our customers
• Why it is vital to learn the "rules" and customs of various social channels before you start plugging yourself there
• You will never meet a customer who thinks your product is as important or vital as you do
• Don't assume everyone knows something about you that you think is obvious
• Some thoughts on optimizing your website and your bio

Links:

• Alarm Will Sound
• TEM3: Alarm Will Sound's Gavin Chuck & Michael Clayville
• TEM Consulting
• The War of Art by Steven Pressfield

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM163: The many passive income options for musicians and how to figure out which ones are right for you - A conversation with Brent Vaartstra

Brent Vaartstra is an entrepreneur, musician and host of the Passive Income Musician Podcast.

What You'll Learn:

• Brent's path through the music business and how he has transitioned to making a full-time living through passive income
• Why you need a lot more than great credentials to succeed in today's music business
• How he started his first website and the questions you need to ask yourself before you begin your own
• Why it's important to simply start a new thing because you can't ever know everything before you begin
• The pitfalls of marketing to yourself or creating content for yourself rather than for the audience you can best serve
• How Brent relies on data to inform his business decisions
• The process he undertook to initially monetize his online content
• How the key to success is finding a group of people with a problem that you are the best person in the world to solve
• The importance of having a newsletter even when you are just starting out as an entrepreneur
• Brent's advice on "niching down"

Links:

• learnjazzstandards.com
• passiveincomemusician.com
• TEM73: Jessica Meyer
• The Sleigh Ride/Slayer Mashup

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM162: Spotted Online featuring Seth Godin, Dale Trumbore and Bree Noble

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

Links:

• Godin: The Race
• Trumbone: 15 Ways to Be Productive When You're Not Composing
• Noble: How Musician's Can Avoid Burnout & Still Be Productive
• TEM144: Evolving career goals and finding your personal creative rhythm - A conversation with composer Dale Trumbore

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM161: Brazilian Blowout Certified Salon

But what if everyone is certified?

***Today's featured Patreon patron is Keith Bjorklund of Bjorklund Reedworks. Check out that link for an example of an effective website, a really good logo and also a great landing page to announce his 2019 Reed Camp.***

What You'll Learn:

• When you solve problems for people they will always give you money
• How Sola Salons solves many problems for hair stylists, the fascinating selling points they use to pitch them and how we as musical entrepreneurs can learn from them
• Why the sheer number of salons that are "Brazilian Blowout Certified" means it is not a very effective differentiator (and how us musicians fall into that same trap)
• Make sure you are going against the grain with your marketing and not with the 99%

Links:

• Bjorklund Reedworks
• Sola Salon Studios
• Patreon
• Parker Mouthpieces

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Executive Producer is Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM160: Music vs. the music business and the seismic shift coming in the industry - A conversation with Matt Oestreicher

Matt Oestreicher is a multi-instrumentalist who is one of the top performers, composers and arrangers in New York City.

What You'll Learn:

• How 2018 is such an empowering time for artists
• Why Matt doing so many musical things so well is actually a marketing challenge for him
• Why how we deal with the human error that occurs in live music applies to being an entrepreneur
• How the people not on the very front of the stage are frequently the best people to reach out to when trying to build your network
• Intentional networking and why that's not just waiting to run into people
• The value of having the audacity to think that you might make it big
• The fantasies about the music business you have to cut through in order to succeed
• The difference between music and the music business
• The proper balance of short-term strategies and long-term strategies and how the proportion of the two should change according to your age and where you are in life
• Why he decided to release his first album of songs after he turned 40
• How the barriers to creation and distribution being drastically lowered means that much more competition
• The seismic shift that the music business has recently experienced and why there is another one coming
• What it's like working with the likes of Stevie Wonder, Snoop Dogg, Anita Baker and Weird Al Yankovic

Links:

• Matt's new album Dream the World New
• mattoestreicher.com
• TEM83: John Beder
• TEM126: Cathy Heller
• Lenny Kravitz playing with a high school choir

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Executive Producer is Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM159: Learning without doing (TEM Short)

A TEM Short on a Seth Godin blog post that is a call to action.

Links:

• Godin: Learning without doing

A *huge* thank you to everyone who went to iTunes and left TEM a rating! I finally made it to my goal of 100 ratings!

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 150 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM158: Are you building or maintaining? (TEM Short)

The correct answer isn't necessarily what you think!

What You'll Learn in TEM158:

• The difference between building mode and maintaining mode
• Why the best application of this principal for entrepreneurs is on a case-by-case or project-by-project basis
• Two suggestions for helping you prioritize the things that align the most with your priorities and goals

Links:

• TBJ48: Scott Hartman

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM157: Building healthy habits and the value of routine - A conversation with Brodie Welch

Brodie Welch is a self-care specialist and entrepreneur.

What You'll Learn in TEM157:

• How we are creatures of habit and not creatures of willpower
• The importance of knowing your why when trying (why are you trying to implement this habit in the first place)
• The power of habit stacking
• The five powerful cues you can use to implement a new habit
• How using an accountability buddy can be a great tool to keep you on track
• Why we should view reaching out to customers who have asked to hear from us as performing a service rather than trying to sell something
• The power of a rock solid morning routine (and why it starts the night before)
• Some techniques to ensure you are putting first things first
• Why wearing how exhausted you are from working hard as a badge of honor is BS
• Why identity evolution means that the right thing at the right time won't always be that way because humans are constantly changing
• The cost associated with adding without subtracting

Links:

• Brodie's website
• The Slight Edge by Jeff Olson

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Drake Domingue

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM156: Hanging out in the hallway (TEM Short)

We've all heard the phrase "When God closes one door, he opens another." The problem is hanging out in the hallway.

The TEM Question of the Week:

Have you ever been rejected in your career but it turned out to be a blessing?

Join the discussion by heading to http://www.andrewhitz.com/temblog/tem156 and leaving a comment.

***Sign up before October 1st for the brand new TEM Newsletter to be eligible to win a free consultation and also receive a free copy of "Seven Things I Learned from the First 100 Episodes of The Entrepreneurial Musician. Click here for details.

What You'll Learn in TEM156:

• How losing an audition ended up directly leading to me getting my dream job with Boston Brass (but how it sucked in the interim)
• The timeline for how I lost a major income source a month after announcing I was leaving Boston Brass and right after I found out that my wife was pregnant and how that ended up being a blessing

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM155: Embracing change and reaching a quarter of a million people every week - A conversation with Suzanne Bona

Suzanne Bona is the host of Sunday Baroque, a radio show heard by over a quarter of a million people every week on over 200 stations nationwide.

The TEM Question of the Week:

• What skills have you acquired from a non-dream job that you've been able to utilize as an entrepreneur and did you realize those skills might be eventually useful at the time? 

Join the discussion by heading to http://www.andrewhitz.com/tem155 and leaving a comment.

***Sign up before October 1st for the brand new TEM Newsletter to be eligible to win a free consultation and also receive a free copy of "Seven Things I Learned from the First 100 Episodes of The Entrepreneurial Musician. Click here for details.

What You'll Learn in TEM155:

• Suzanne's background in music and the winding path she has taken to get to today
• The importance that a couple of music teachers played in her life (and how awesome my wife is!)
• How she founded Sunday Baroque which is now carried by over 200 radio stations across the country and heard by a quarter million people every week
• The brilliant idea she negotiated for herself when she started a full-time sales job at a radio station which enabled her to learn the ropes of radio
• The skills she learned in her sales job that directly applied to her future entrepreneurial endeavors
• How she she ended up partnering with NPR to both produce and distribute Sunday Baroque and the factors that led them to amicably part ways after they had outgrown one another
• The benefits of being a small and nimble operation
• How technology is becoming a great equalizer in the world
• Her attitude that change is hard but change is also interesting
• Why Susan still tries to see each episode of Sunday Baroque through a different lens even after 31 years
• What made the pitch email from Suzanne's intern so well written and why it got her on the podcast when most of them don't even get answered

Links:

• Sunday Baroque
• Joey Tartell: Big Picture vs. Little Picture

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM154: The Long Game (TEM Short)

Musicians frequently don't bring the same long game approach to being entrepreneurial as they do to their playing which is a big mistake.

Links:

• Gary Vaynerchuk video on the long game
• TEM134: The Dip by Seth Godin (TEM Book Report)

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM153: What the hell happened to us?

Every child is overflowing with creativity. Then we lose it all. So what the hell happened to us and why does it matter as an entrepreneur?

*Sign up for the brand new TEM Newsletter and automatically be entered to win a free music business consultation!*

Anyone who signs up for the brand new TEM Newsletter between now and October 1st will automatically be entered to win a free 15-minute music business consultation with me.

Visit http://www.andrewhitz.com/temnewsletter to sign up today!

What You'll Learn:

• How holding myself accountable to my Patreon patrons got me to actually send out my first newsletter in over a year! Thank you, Patreon family!
• How school is largely designed to swap our creativity for compliance
• An exercise to identify assumptions you make about aspects of your career that could really use some creativity
• Why questioning some long-held assumptions is a great way to stand out in a crowded music business

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM152: David Taylor Quotes

This episode features thoughts on my favorite quotes from the conversation I had with David Taylor in TEM137: How "Overnight Success” David Taylor Was Named to the 2018 Forbes 30 Under 30 Europe List by Working 70-Hour Weeks for Years.

Quotes:

• “I cut myself some slack in regards to it. That's why at the beginning I thought, ‘I need to be an expert at everything and I need to make sure I'm infused by everything’ and I'm (now) aware that I'm not going to be totally passionate about every single element of the business.”
• “I totally agree about sort of giving someone a leash to run. I've really had the most amazing orchestra manager intern this summer. We have this whole job description. You do librarian duties, all this stuff, and then we made the decision to go completely digital and use iPads, so her whole job description changed. Then all the staff meet for the first time on the course as well so it was jumping straight into the fire and she just absolutely smashed it. So I'd go to ask how things were going and she'd already thought of all the problems that were coming up, already fixed them all and had already solved them without me having to worry about anything. When it works well, it's an absolute dream. Once you meet people you get on with creatively and you respect I think it makes it much easier to do the navigating side of things.”
• “This is the most amazing time for anyone to create any business or do anything to improve themselves. In the past, let's say even 20 years ago, I'd not be able to do this. Before, you'd have to go to a library and go and talk to the clerk and work out what books you might want and go and find them. Read the back of them. Make the choice which one you want to take home. Take it home. Read it. Find out it's not good. Come back. Even after three weeks you only learn one thing. Whereas now at your fingertips you can find a YouTube tutorial or a blog that someone has done that can tell you how to do it within two minutes and not leave your house or have to put anything over on top of your pajamas. It's unbelievable.”
• “I think we're living through the most amazing period of change, not just society-wise, but also in classical music. The organizations, particularly in the UK, that are in the establishment just haven't worked out what's going on and aren't adapting to societal change and the technology change as well. I think they're miles behind in general. So you can completely carve your own path by working out how you can get round these gatekeepers now.”
• “Of late I've had a little bit of attention, people want me to go and talk at places. I find it quite interesting because I'm doing exactly what I was doing three and a half years ago. Nothing's changed. But all of a sudden, one thing leads to another and you get more awareness as to who you are and what you're doing. Similar thing, ‘Oh, you're an overnight success’ and it's, ‘No, I've been working like 70 hours a week for the last however long. It's quite a time now.’”
• “Also, even though I failed at the YouTube channel, it was an important learning success. The skills I learned from video editing and filming were then taken and put into the orchestra in summer. So it's not as though it's been an entire waste of time. I've come through it learning more and learning more about how to talk to people, learning some filming skills. So it's been beneficial in the long run. But yeah, it's totally important to talk about when things go wrong and I'd love to say the last three and a half years have been perfect and I'm some sort of demi-god, but sadly that's not the case.”

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM151: Keeping yourself inspired

Some thoughts on keeping yourself inspired as a musical entrepreneur.

What You'll Learn

• How reading two books on any subject will make you an expert who knows more about that subject than 98% of the world
• Why seeing live music is so important to me as an entrepreneur
• The importance of having friends that are smarter than me

***I want to hear from you! Please leave me a comment on the TEM Blog sharing what you do to keep inspired as an entrepreneur. I'll share some of your answers on the next TEM.***

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM150: How to 10x your progress and moving on quickly from your bad ideas - A conversation with Modacity's Marc Gelfo

Marc Gelfo is the CEO and co-founder of Modacity,

I can't believe we made it to 150 episodes together! Thank you to each and every one of you for listening and for giving TEM your attention. I wouldn't have made it past the 10th episode without you!

Next stop: 200!

What You'll Learn:

• How Marc used his experiences with cognitive science to approach practicing his horn more efficiently
• The need for an embouchure change after Marc was already making a living as a professional horn player that inspired him to create software to help himself and others practice more efficiently
• How different his first idea in this space was compared to what Modacity is today
• The startup accelerator he joined in Silicon Valley that really forced him to question whether his ideas were viable business ideas
• Why you need to kill your bad ideas as fast as you possibly can (and how to go about starting that process if you're not good at it)
• The difference between visionaries and integrators and why those two types of people work so well together (and why partnering with someone is frequently a better idea than trying to change your type)
• How any musician can up their progress up to 10x
• The two different kinds of expectations and the four reactions we can have to them (really good stuff!)
• How Marc discovered the importance of team as he developed Modacity
• Why bringing on advisers as teammates can compliment your weaknesses (and how to pitch them)
• How he achieves balance in his life (this was a different answer than I’ve ever heard to this question)
• Where Marc sees software for musicians going in the future

 Links:

• Modacity app
• marcgelfo.com
• Thinking, Fast and Slow by Daniel Kahneman
• Rocket Fuel by Gino Wickman and Mark Winters
• Marc's Interval Meditation Video

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM149: Don't blend in!

Why you need to double down on the only thing that makes you unique.

What You'll Learn:

• Why the only thing that will ever make you truly unique is you
• How to get people to consider hiring you to do what you instead of the thousands of other options
• Why blending in is the worst thing an entrepreneur can ever do
• A reminder that we're all pretty bad at everything until we do it a bunch
• How I've attempted to brand TEM interviews a little differently than most podcasts
• Action steps to not blend in:
  • Ask five people you trust what makes you stand out from everyone else in your corner of the music business and aggregate the list
  • Write down all of the ways you get yourself out to the world
  • Figure out specifically how to double down on what makes you you on each of those platforms
  • Design, execute and ship that content
  • Pay attention to whatever metrics you have deemed most useful to see if your new content has moved the needle at all

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my next goal of $100 per episode on Patreon by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes

TEM148: Spotted Online featuring Sarah Von Bargen, Ramit Sethi and Seth Godin

Spotted Online features thought-provoking articles, podcast episodes and YouTube clips pertaining to all aspects of being a successful musical entrepreneur.

Today's featured content:

• Sarah Von Bargen on sometimes winning the race just because you kept running
• Ramit Sethi on making excuses
• Seth Godin on quitting because you're behind

Want to help the show? Here's a couple of ways you can do that!

1. Help me get to my goal of $100 per episode on Patreon (only $16 to go!) by pledging as little as $1 per episode to support the show: https://www.patreon.com/tempodcast.

2. My next iTunes goal is 100 ratings and 75 reviews. Take just a minute to leave a rating and review on iTunes to help me get there. Thank you!

And finally, a huge thank you to Parker Mouthpieces for providing the hosting for TEM.

Produced by Andrew Hitz

Show notes for all episodes of TEM including topics discussed, links to all books and websites referenced can be found at:

http://www.andrewhitz.com/shownotes